Food Tinder
UX Project Concept · Mobile
User Journey Physical & Digital
Problem
Busy, time-poor users often feel overwhelmed when deciding what to cook, especially when working with limited ingredients and low energy after work.
Insight
Decision fatigue matters more than recipe inspiration - users want fewer choices, faster decisions, and reassurance they’re using ingredients correctly.
Concept
Decision-first recipe matching
Apply familiar swipe mechanics to recipe selection, turning meal planning into a quick, low-effort decision instead of a browsing task.
One-line summary
A swipe-based recipe app concept that helps busy professionals decide what to cook using the ingredients they already have.
UX Methods Used
User interviews · User surveys · Card sorting · Persona creation · User journey mapping · Competitor analysis · Ideation & wireframing · Low-fidelity prototyping
Solution
A mobile app that allows users to photograph or confirm ingredients, then swipe through compatible recipes with clear, minimal information.
Outcome
A clear end-to-end UX concept demonstrating how simplified interactions can reduce cognitive load and make everyday cooking feel easier and more achievable.