A menswear collection built around modern simplicity and everyday ease. New Naturals introduced a fresh, tonal palette and relaxed silhouettes designed for comfort and versatility - effortless outfits for every part of his week. Featured across website, social, and email, the campaign centred on calm, considered design with the message: Leave the noise behind.

UX design, art direction, campaign strategy, digital design, copywriting, content creation, visual storytelling.