Redesign: LinkedIn Feed

Unsolicited UX concept · Mobile

Problem

LinkedIn’s home feed presents mixed, non-specific content with no clear user direction, leading to passive scrolling, low value, and fatigue.

Insight

Users open LinkedIn with a specific goal (jobs, learning, networking), but the interface does not acknowledge or support that intent.

Concept

Intent-led home feed
The home experience is restructured so intent is surfaced through content categories rather than a single undifferentiated feed.

One-line summary

Redesigning LinkedIn’s home feed into a personalised, intent-led dashboard that replaces passive scrolling with purposeful engagement.

UX Methods Used

User interviews · Jobs-To-Be-Done · Card sorting.

Solution

A category-based home layout groups content into clear, personalised sections such as:

  • Opportunities for You

  • Grow Your Skills

  • People You Should Know

  • Industry Updates

This allows users to scroll with purpose without adding friction or disrupting existing navigation.

Outcome

  • Reduced cognitive load

  • Faster access to relevant content

  • More meaningful sessions