Insight: A significant number of people in the UK find their local tap water unpalatable/boring due to taste.

Persona: 20 - 35 Yr Old Professionals

User Journey: The commuter doesn’t have many options when it comes to getting water let alone flavoured water without finding a store and then buying single use plastic products.

Idea:

Intersecting their commute. Putting Squash flavoured water fountains in high trafficked professional commuter locations.